Rice-A-Roni Now Available in New Heat & Eat Pouches

Rice-A-Roni expands beyond boxes and single-serve cups with the introduction of new Rice-A-Roni Heat & Eat Rice in microwavable pouches.

Positioned as a more convenient side dish or recipe component, Rice-A-Roni Heat & Eat Rice takes about 90 seconds to heat up in the microwave (versus their traditional boxes, which have to be made like you would regular rice and their single-serve cups, which require adding water before microwaving...).

Rice-A-Roni Eat & Eat comes in three varieties at launch: Herb & Butter, Garlic & Olive Oil, and Spicy Spanish. You can find them at retailers nationwide.

An 8.8-oz pouch should cost you around $2. They're also available for purchase online.

Photo via Rice-A-Roni.