The concept is that no one knows which slices contain the hot sauce so that everyone should eat a slice at the same time and try their luck at avoiding (or getting?) the extra-spicy slices. Furthermore, Domino's Japan suggests trying to hold in any signs of discomfort if you happen to get a spicy slice so that you can make a game out of guessing who ate the spicy slices.
The bhut jolokia pepper is also known as the ghost pepper.
Domino's happens to sell shakes over in Japan so Halloween Double Roulette participants have easy access to something to help cool off.
Photo via Domino's Japan.
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