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Apr 19, 2023

General Mills Dresses Up Products for Guardians of the Galaxy Vol. 3 Collaboration

General Mills partners with Marvel Studios' Guardians of the Galaxy Vol. 3 movie to dress up several of their products in anticipation for the movie's launch on May 5, 2023.

Products featuring limited-time Guardians of the Galaxy-themed packaging can be found at select retailers nationwide and include:

- Cereal - Several General Mills cereal mascots don Guardians of the Galaxy Vol. 3-themed attire on boxes of Cinnamon Toast Crunch, Honey Nut Cheerios, Lucky Charms, Reese's Puffs, Trix, and Cookie Crisp.

Additionally, starting May 3, they'll be putting out limited-edition Guardians of the Galaxy Vol. 3 cereal kits that include six of the cereal boxes and a Guardians of the Galaxy Vol. 3 six-pin set exclusively on the Walmart online store for $59.98.

- Groot-Gurt - Groot, the tree-like alien from the movie, gets featured in in special packaging for Go-Gurt that will be labeled as "Groot-Gurt." Groot-Gurt comes in Berry, Cotton Candy, Mixed Berry, Strawberry, and Strawberry Banana flavors.

- Cereal bars - Guardians of the Galaxy Vol. 3-themed cereal bars are available for Cinnamon Toast Crunch and Lucky Charms varieties.

Photo via General Mills.

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