Domino's Revamps Loyalty Points Program for More Frequent and Varied Rewards

Domino's launches new Domino's Rewards as a "new and improved" loyalty program that replaces the Piece of the Pie Rewards and offers more frequent rewards (more reward tiers) and more rewards choices.

Domino's Rewards gives 10 points on every order of $5 or more (previously it was 10 points for an order of $10 or more) once a day.

There are now three rewards tiers:

• 20 points - A free dipping cup, a 16-piece order of Parmesan Bread Bites, or a 20-oz drink.
• 40 points - An order of Bread Twists or Stuffed Cheesy Bread.
• 60 points - A medium, two-topping pizza, pasta, Oven-Baked Sandwich, or a 3-piece order of Chocolate Lava Crunch Cakes.

The tiers basically correspond with ordering from Domino's 2 times, 4 times, and 6 times (unless you're doing something like ordering just a drink each time).

Additionally, Domino's plans to put out member-only deals, special discounts, and bonus point opportunities. Points expire after 180 days of account inactivity (i.e. if you don't order from Domino's for about six months).

As a promotion for the new rewards program, rewards members can find a one-time-use, online delivery offer where you can redeem 20 points for a free order of Pepperoni Stuffed Cheesy Bread (normally a 40-point reward) through October 22, 2023.

Domino's previous "Piece of the Pie Rewards" loyalty points program offered 10 points per day for any order of $10 or more. Once you hit 60 points, you could redeem the points for a free medium two-topping pizza online.

Photo via Domino's.