New Cheez-It Extra Crunchy Crackers Arrive

Cheez-It bakes the brand's crunchiest crackers yet with the debut of Cheez-It Extra Crunchy, which they describe as offering a "uniquely multi-sensorial and deliciously cheesy crunch that will leave flavor chasers' tastebuds tingling."

Apparently, the new line is meant to appeal to ASMR enthusiasts and the idea is that the new crackers will have both a crunchier texture and louder crunch.

The Cheez-It Extra Crunchy line offers two varieties:

• Cheez-It Extra Crunchy Bold Cheddar
• Cheez-It Snap'd Extra Crunchy Sharp White Cheddar (Snap'd is Cheez-It's thin and crispy cracker line; they're positions as an alternative to chips)

You can find both flavors of Cheez-It Extra Crunchy starting this month in the snack aisles at retailers nationwide.

Photo via Cheez-It.