The new reusable personal cup policy is in effect at all company-operated and participating licensed Starbucks locations across the US and Canada. It follows a successful test at 200 drive-thru locations in Colorado during spring of last year.
As before, bringing in a clean personal cup for your beverage will get you a 10-cent discount on your ordered drink at participating locations. Additionally, Starbucks Rewards members in the US will get 25 bonus Stars on their order (up to 3 times a day)
Apparently, during the Colorado test, the new process did not add any more time to the drink-making workflow and increased customer satisfaction.
Pre-COVID, you used to be able to bring your own cup in cafe and they would wash your cup if necessary before making your drink in it. They discontinued this practice during the pandemic. Then in 2022, they brought the procedure back but made it contactless (you would place your cup in a ceramic mug and they would hold the mug while making your drink) so you had to bring a clean cup.
The new personal cup process is similar but the ceramic mug has been replaced by a special plastic one and the drinks are made in a new special cup with measured lines marked on it for different drink sizes (so that they can just pour your finished drink into your own cup when you arrive at the counter or drive-thru window). The process covers all Starbucks drinks sizes (Short, Tall, Grande, Venti, Trenta) and all beverage types (hot, iced, and blended).
Photo via Starbucks.
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