The reasoning given was so that customers could order the exact "number of Chicken McNuggets they need to share perfectly with friends or family." They called them the "Chicken McNuggets of Love."
The idea here is that generally if you have an odd number of people you can't divvy up an order of Chicken McNuggets evenly (since Chicken McNuggets come in 4-piece, 6-piece, 10-piece, and 20-piece orders). But with individual Chicken McNuggets available for purchase, you could always get the exact amount that you want.
It's a bit of a weird idea as letting someone just have the last Chicken McNugget is a common solution but I suppose it makes for an interesting story to tell.
Photo via McDonald's Switzerland.
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