The new test concept restaurant only focuses on orders from delivery and mobile apps and, as such, does not offer any seating or dine-in services.
The inside of the new mobile pickup restaurant includes a small waiting area, a digital screen showing ordering statuses, and a pick-up shelf.
The way ordering works at the restaurant is:
- You place an order for delivery or carryout via the Chick-fil-A mobile app or website.
- The location will be alerted by geofencing when you're on the way so they can prep the food in time for your expected arrival.
- Once you get there, you can check the status board to see if/when your order is ready.
- You pick up your order from the pick-up shelf.
The concept is meant to address the increased demand for takeout and delivery in the fast food industry. Chick-fil-A also expects to test a digital-focused, elevated drive-thru concept later this year in Atlanta, GA. That concept will have multiple drive-thru lines, including ones designated for mobile pickup.
Photo via Chick-fil-A.
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