Panera Launches New Little Big Treat Menu Featuring Topped Cinnamon Rolls

In a nod to "little treat culture," Panera reveals the new Little Big Treat Menu, which features new limited-time CinnaTops (topped cinnamon rolls), CinnaScrambles, and several regular menu desserts.

"Litte treat culture" refers to giving yourself a little treat for small wins, trials/inconveniences, or "just because." It's popular on TikTok where there are 7.2 million videos for "little treat culture" and 57.7 million videos regarding "little treat."

While the new items are available now, Panera's Little Big Treat Menu will appear on the Panera website starting Friday, June 28, 2024 and includes the following items:

• New Choco Chipper CinnaTop - A cinnamon roll topped with icing, Chocolate Chipper Cookie chunks, a sprinkle of sea salt, and a drizzle of chocolate.
• New Fudgy Brownie CinnaTop - A cinnamon roll topped with icing, brownie chunks, and an icing drizzle.
• New Candy Cookie CinnaTop - A cinnamon roll topped with icing, candy cookie chunks, candy pieces, and an icing drizzle.
• New Sausage CinnaScramble - A sausage patty, scrambled egg and American cheese, sprinkled with salt and pepper on a warmed Cinnamon Roll.
• New CinnaScramble - Scrambled egg and American cheese, sprinkled with salt and pepper on a warmed Cinnamon Roll.
• Cinnamon Crunch Bagel
• Brownie
• Kitchen Sink Cookie
• Blueberry Lavendar Lemonade
• Citrus Punch Lemonade
• Pomegranate Hibiscus Tea

Prices for the limited-time CinnaTops start at $4.79.

In addition to the limited-time CinnaScrambles, Panera also welcomes several new breakfast sandwiches including:

• Steak & Wake - Available for a limited time, the breakfast sandwich features marinated thin-sliced steak, folded scrambled egg, and melted aged white cheddar, sprinkled with salt and pepper, and served on toasted ciabatta.
• Bacon Double Take - A double portion of applewood-smoked bacon, folded scrambled egg, melted American cheese, melted provolone, and a sprinkle of salt and pepper, served on toasted Black Pepper Focaccia.
• Ciabatta Ham Egg & Cheese - Black Forest ham, folded scrambled egg, and melted aged white cheddar, sprinkled with salt and pepper and served on toasted ciabatta.

It should be noted that the new menu items are simply different combinations of existing ingredients.

Photo via Panera.