Code Moo sees you driving a vehicle, dodging obstacles, and spreading the Chick-fil-A's Cows' "Eat Mor Chikin" message as you complete each course/mission. You can get one Chick-fil-A food reward each week for playing (until they run out of the week's 2,000,000 reward allotment) and new missions launch every Monday until the promotion is over.
They're not revealing the free food rewards ahead of time.
Chick-fil-A first launch Code Moo last summer.
Photo via Chick-fil-A.