Chips Ahoy! Launches New Big Chewy Cookie

Chips Ahoy! goes bigger with the launch of the new Chips Ahoy! Big Chewy Cookie. The new cookie line features a cookie diameter over three times the size of a regular Chewy Chips Ahoy! cookie. Additionally, its chocolaty chips are over four times larger than the ones found in a regular Chewy Chips Ahoy! cookie.

The move appears to be aimed at PepsiCo's Grandma's brand, which is also available in a similar size and comes in individually wrapped packaging. The Chips Ahoy! Big Chewy Cookie is positioned as being shareable and ideal for on-the-go snacking.

The new cookie is available in three varieties: Classic (with chocolatey chips), Chocolatey Brownie (a brownie-flavored base with chocolatey chips), and Chocolatey Caramel (with both chocolatey chips and caramel-flavored chips).

You can find new Chips Ahoy! Big Chewy Cookies in the snack aisle at grocery retailers and convenience stores nationwide starting in October. They come in a 2.5-oz pack for a suggested price of $2.29.

Photo via Chips Ahoy!.