New Peanut Butter & Jelly M&M's feature berry-flavored, bite-sized chocolate candies with a smooth peanut butter center, which is to say they're Peanut Butter M&M's with the addition of berry flavor. Besides regular Peanut Butter M&M's, Mars Wrigley also makes Mini and Mega varieties of the flavor.
As far as the concept goes, Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America, states, "Our new M&M'S Peanut Butter & Jelly taps into a cross-generational staple, turning a delicious and comforting snack into a bite-sized treat to be enjoyed and shared."
Beginning in December, Peanut Butter & Jelly M&M's will be available at retailers nationwide and from the M&M's website. They come in three sizes: a 1.63-oz Single Size, a 2.83-oz Share Size, and an 8.6-oz Sharing Size Stand Up Pouch.
Photo via M&M's.
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