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Oct 21, 2024

Wendy's Introduces New Boo! Bag Meal

The contents of a Wendy's Boo! Bag Meal.
Positioned as a Halloween-themed meal for adults, Wendy's introduces the new, limited-time Boo! Bag combo meal.

Essentially a kid's meal for adults, the Boo! Bag includes a Dave's Single burger, small fries, a small Frosty, a glow-in-the-dark Bone Chiller Frosty figure, and a Boo! Books coupon book (which contains five "free Jr. Frosty" coupons).

Stating that "Halloween treats aren't just for kids," the fast-food chain cites "'kidults' who love a collectible toy" and parents as the target audience for the themed meal.

The Boo! Bag meal is available now for a limited time at participating restaurants nationwide, while supplies last. Unlike the Sponge Bob-themed meal featured at Wendy's right now, the Halloween-themed meal looks to actually feature some special packaging.

Wendy's current kid's meal also features a Halloween-themed toy.

Photo via Wendy's.

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