Substituting non-dairy milk in a Starbucks beverage is the second-most requested customization, behind adding a shot of espresso. According to Starbucks, the free non-dairy milk option amounts to more than a 10% price reduction for non-dairy drinkers.
Non-dairy milks tend to cost more than dairy milks so coffee shops tend to pass along the cost to customers as an added charge.
Photo via Starbucks.
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