Hostess Updates with New Logo and Packaging

Snack cake brand Hostess reveals a new logo and packaging design as part of a brand refresh. Hostess describes the change as more modern to "enhance appeal with new consumers while engaging current fans." Smuckers acquisition of the brand in 2023 probably also played a part.

The new logo still includes a heart but features a "more playful font style and a brighter color palette." There's also a cloud-shaped border to reflect the "light and airy quality of every Hostess snack."

As far as the new packaging goes, it includes new stylized typography, updated product photography, and updated product descriptions." 

According to Hostess' consumer testing, the updated logo and new packaging were preferred 2 to 1 over the previous look.

What do you think of the new look? Is it better? Worse? Here's the previous packaging for references:

Photos via Hostess.